Maybe you've experienced walking through the plus size section of your favourite store, only to find boxy fits, black-only, and prints you wouldn't even pull out of your grandma's closet.

The lack of choices so underwhelming, you leave frustrated- again.

Passing through the straight sized section you ask yourself:

"Why can't I wear these cute, trendy clothes too?"

I love clothes and fashion yet continue to leave stores and shopping days feeling frustrated with the lack of choices for women in my size range.

Fashion is not my only passion!

When we started, we talked at length about what
we wanted our brand values to be – and the idea of body acceptance and positivity is something that I’ve always felt very strongly about. 

My goal has and always will be to empower women to feel amazing in their clothes, regardless of their size.